Why WillKind
We're building for
the people left behind.
WillKind started with one observation: a will is usually the last letter you'll ever write your family. Most people never get to write it.
Our differentiator
Keepsakes: the reason,
in your own words.
Online will services hand your family a distribution list. WillKind hands them you: a main message that greets every beneficiary, personal messages beside each gift, and keepsakes with the story of why they matter.
For the people left behind, this changes everything. A beneficiary who hears the reason in your own words doesn't have to guess: unequal shares stop feeling like unequal love, executors get context instead of conflict, and the hard conversation has already been had, gently, by you.
Watch how a keepsake reaches your family, and what it means to them.
No more guessing
The reason arrives in your own words, beside each gift, so beneficiaries never have to infer what you meant.
Fair doesn't feel fair
When shares differ, your explanation turns a potential argument into understanding, before it starts.
Gentle on executors
Your executor sees the whole picture with your wishes attached, so they settle with context instead of conflict.
The service
Five parts working together.
So your affairs stay current through life, and effortless for the people you leave behind.
01
Your Will, guided
A fast, guided online journey, possibly by voice, with AI turning your wishes into a proper will, checked by human oversight.
02
Your Protection Score
A live score that shows how protected your family really is: will completed, executors appointed, guardians named, pensions recorded, and what to do next.
03
The Family Vault
Your “when I die file”: property, bank accounts, pensions, insurance, business interests, valuables, crypto, digital assets and your key advisor contacts, in one secure place.
04
The Annual Review
A gentle yearly check: moved house, married, new child, new business, estate changed? Your will and vault stay in step with your life.
05
Family & post-death
When the time comes, your executors are guided through notifications, probate, estate admin and tax, with your beneficiaries cared for, clearly.
Why we exist
Our founder watched online will services reduce the most personal document in someone's life to a distribution list. No advice on what's fair. No room to explain. And nothing at all for the family except paperwork at the worst moment of their lives.
WillKind is different in three ways: your will is guided in plain English and done in minutes; every gift can carry a message and a reason in your own words; and when the time comes, your beneficiaries are welcomed gently, with everything explained, instead of being handed a stack of forms.
What we believe
-
Simplicity
If making a will takes a lawyer's vocabulary and an afternoon of forms, most people never start. Ours takes about ten minutes and plain words.
-
Liveliness
A will is not a dead document. Kept current through life, carrying your voice in messages and keepsakes, it becomes something your family returns to.
-
Empathy
Everything we build is read at the hardest moment in someone's life. We explain gently, we never guilt, and we do not put AI between grieving people and their feelings.
Where we are today
We start where the law we know best applies: wills governed by the law of England & Wales. Will holders can bring their existing will, and everyone can use the keepsakes and messages that make a will live on. Other places will follow as we handle each legal difference properly, not with copy-paste templates.
"Gifts in a will should leave love, not arguments."