Your business stays
your business.

What we collect

To make and store your will, we collect what you choose to tell us: your name and contact details, your answers in the will journey, details of your family, beneficiaries, executors and witnesses, your assets and wishes, and the keepsakes, messages and documents you upload.

If you pay for the will or a subscription, payment is handled by our payment provider (Stripe). Your card details never reach our servers. We verify your email with a one-time code, and we keep a minimal technical record (such as IP address and sign-in times) purely to keep accounts secure and to detect misuse.

How we keep your details safe

Security is designed in, not bolted on. Your data is encrypted in transit and at rest. Access inside WillKind follows least privilege: only trained people who need a piece of data to do their specific job can reach it, every access is logged and audited, and nobody browses vaults out of curiosity. We monitor the platform against intrusion, run hardened, regularly patched systems, and keep encrypted backups so nothing is lost. Your data is hosted in the UK/EU.

If a breach ever did happen, we would tell the regulator (the ICO) within 72 hours, and tell you without undue delay, in plain English.

How we look out for you

From time to time we review the details you store, the answers in your will and the records in your vault, for one purpose only: to spot tax-efficiency opportunities for you and your family, and to notice the moments where professional advice would genuinely help. When a situation needs a specialist, we may suggest an introduction; specialist advice may be a paid service, and we will always say who is offering what before you decide anything.

These reviews are never used for advertising, and they never decide anything about your account. Your will and your wishes always stay exactly as you made them.

What we never do

We never sell your data. We never run advertising trackers on your account, and we never use your keepsakes, messages or documents for marketing or to train AI. When you're gone, your keepsakes are delivered exactly as you left them.

And the rule above all others: only the will maker has permission to amend a will. Not a beneficiary, not an adviser, not our own team. While you're alive, your will changes only when you change it.

Who sees your will

While you're alive: only you. Previous versions stay yours alone. After your death, the people you named, once the executor has confirmed it: and they see the whole will, with your reasons, because transparency is the point.

The written word comes first

Your signed will is the legal document. Anything said in keepsakes or messages is context and comfort, not legal instruction. If oral commentary and your written will ever conflict, the written will prevails, and resolving any conflict is the responsibility of your executor, not the platform.

How long we keep things

Your will, and everything attached to it, is kept while your account is active and after your death, so it can be delivered when it matters. If you close your account before death, your data is deleted within 30 days of your confirmation.

Your rights

You can ask for a copy of your data, correct it, or ask us to delete it (with the exception of the legal record of a finalised will). You can also object to the account reviews described above at any time, and complain to the ICO if you're ever unhappy with our answer. Email [email protected] and a human will handle it.

Last updated: 15 October 2026. This summary describes how we handle your information; the full policy provided at launch will carry the complete legal detail under UK GDPR.